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CLIENT:
Wallan Hyundai
CHALLENGE:
Hyundai needed to launch its “Zero Down Payment, Zero Administrative Fees” promotion in a way that stood out from conventional car ads. The task had to be conceived, cast, shot, and delivered in under 24 hours an extreme test of creativity under pressure.
RESULTS:
The campaign went viral across social media within hours of release. The “zero haircut” moment became a widely shared meme, generating organic conversations and leading people to ask competitors if they also had “zero” offers.
RESEARCH & INSIGHTS
In a market saturated with financing ads that lean heavily on technical details, we identified an opportunity to flip the narrative by tapping into the universal familiarity of the word “zero.” People use “zero” casually in everyday speech “zero chance,” “zero worries” rarely considering its literal meaning. This duality presented a unique chance to create humor by placing the word in a context where a literal interpretation would lead to an unexpected, yet perfectly aligned visual metaphor for the promotion.
CREATIVE SOLUTION
The story unfolds in a barbershop: a young man with a massive curly afro talks excitedly about Hyundai’s zero offer over the phone. When the barber asks how he wants his hair cut, the man casually says “zero” prompting the barber to shave him completely bald. This misunderstanding turns the promotion into a bold visual metaphor that instantly communicates “zero means zero.”
CASE STUDIES
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