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CLIENT:
International Equestrian Resort
CHALLENGE:
The International Equestrian Resort in Riyadh needed a luxury identity that honored Saudi equestrian heritage while presenting a world‑class image. The key challenge was creating a modern yet timeless visual language unified by a single core color maroon to express prestige and care across all brand applications.
RESULTS:
The new identity, launched at events like the Global Champions Arabians Tour, elevated the resort’s presence and made it instantly recognizable through its signature maroon and refined design language.
RESEARCH & INSIGHTS
Exploring global resorts and Saudi motifs revealed inspiration in desert dunes, palm fronds, and the Arabian horse. Maroon was chosen as the core color for its elegance and warmth, offering a distinctive alternative to the typical greens and browns in equestrian branding.
CREATIVE SOLUTION
The identity features an abstract Arabian horse head merged with dune and palm patterns. Maroon dominates the palette, complemented by neutral sand and off‑white tones. Elegant serif typography in Arabic and English reinforces the premium, versatile character of the brand across digital and physical applications.
CASE STUDIES
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