CLIENT:
SPD Cars Carrier

CHALLENGE:

SPD, a leading cars carrier company, needed to communicate its core promise: “Your car is in safe hands.” The challenge was to express maximum safety and care in a symbolic and memorable way, moving away from the conventional visuals of trucks and logistics while building instant trust with customers.​

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RESULTS:

The campaign quickly resonated on social media. The striking image of a car in a child seat was widely shared and praised for its simplicity and emotional impact, positioning SPD as more than just a cars carrier but a brand that genuinely protects what matters most to its customers.

RESEARCH & INSIGHTS

Research revealed that customers’ biggest fear was the lack of control and uncertainty about how their cars would be handled during transit. This insight led to a universal metaphor for protection the child car seat which naturally conveys care, safety, and delicate handling.